【Game Market Information】
2025/6/17
お知らせ

Game Market Summary

Game Market is an exhibition event held twice a year in Tokyo, Japan centered around tabletop games, card games, and more!

The focus of Game Market is to celebrate and promote the wonderful hobby of tabletop gaming.

Exhibitors will have their game titles on display and for sale, encompassing several varieties such as board games, card games, tabletop RPGs, and more! Beyond the games themselves, you will find a plethora of game accessories such as meeples, dice, instruction manuals, and more available for purchase.

With the booths set up for demo test plays, games for children, real-life mystery games and more, there are games and fun for all ages during the two days of the convention. Not to mention the main stage which will have events for all attendees to enjoy.

Game Market features a variety of exhibitor booths, from independent designers to well-known industry giants. With so much to see and do, there is no way you could experience everything in just one day! We have seen a steady increase in the number of exhibitors over the years, Approaching 1,200 booths in our most recent Spring 2025 event.




Concept

There is a lot to love about tabletop gaming, but one of the biggest draws is how easily it magically brings people together to have some fun.

As a tabletop game convention, Game Market wants to provide a place where people can come together and have fun enjoying the wonderful games we all love.

To achieve this, the players and our respectful consideration for each other is as important as the games themselves.

Game Market strives to foster an environment of mutual respect where we learn not just about the games we play, but the also the people we are playing with.


Summary of Next Event

Game Market 2025 Autumn
Event Dates November 22th-23th, 2025
Location Makuhari Messe Exhibition Hall 3 & 4 & 5 & 6
Address

2-1, Nakase, Mihama-ku, Chiba-city, 261-8550 Makuhari Messe, Inc.
In Japanese:

〒261-8550 千葉市美浜区中瀬2-1 幕張メッセ

Public Transport

Approx. 5 minutes on foot from Kaihimmakuhari Station on the JR Keiyō Line (approx. 30 minutes on the rapid train from Tōkyō Station)
*Approx. 20 minutes on foot from Makuharitoyosuna Station on the JR Keiyō Line

Approx. 17 minutes by bus for Makuhari Messe Chuo from Makuharihongō Station on the JR Sōbu Line or Keisei Line

To Makuhari Messe Official Website's Access Page Note: You will be taken to an external website.

Entry Fee Expected to be announced around 1 month before the date of the convention
Sponsor & Management Arclight, Inc. - Game Market Division

How to participate in the Game Market

Currently, there are the following two options:

① How to exhibit

We offer a plan for exhibitors from overseas once a year, held in the spring. This plan includes support for transporting luggage from overseas and English support. The next event will be in the spring of 2026, with applications scheduled to begin around December 2025.

Regarding the Autumn 2025 event, applications are as follows. Please be aware in advance that support will be provided in Japanese only.

Click here for the Application for exhibition:


② About the International Business Plan

In recent years, as the international profile of games originating in Japan has risen, we've seen an increase in participation at Game Market from international publishers eager to release titles globally, and from "overseas buyers" who acquire games to introduce to publishers.

Game Market is quite unique globally; it began as a gathering place for individuals, not established board game publishers, to present their creations. Our core philosophy is to create an event primarily for these individual, non-commercial exhibitors. We've heard from these exhibitors that they often feel uneasy interacting with overseas buyers due to a lack of background information regarding their affiliations or track records. For those with limited commercial experience, a sudden discussion about a contract can be quite daunting. This program was established to ensure these exhibitors can also enjoy the event with peace of mind.

Overseas buyers are crucial partners who help spread exhibitors' works, and indeed, Japanese games, to the global market. Making information visible through catalog listings and venue panels facilitates these vital conversations, especially with our unique exhibitor base. Furthermore, the strong participation of numerous international companies helps us promote Game Market's increasingly global nature, both domestically and internationally.

That's why we created the International Business Plan. This system aims to enhance the recognition and presence of overseas buyers in Japan, while also supporting smoother and more effective licensing discussions between them and Japanese game designers.

At our last event, participants shared their company information and past achievements through the catalog and on venue panels. They also had valuable interactions with Japanese game designers during a pre-event business meeting with interpreter support and in a dedicated business meeting space. For Game Market 2025 Autumn, we've incorporated feedback from our previous participants to improve and continue this plan, as outlined below. We hope your continued participation in this program will further support your efforts in acquiring licenses in Japan.

Click here for the International Business Plan Application:


Frequently Asked Questions

Q. How can I get permission for interviews and to take photos and videos as a media outlet?

A. Apply for a Media Pass by the deadline through the Media Application Form.

Alternatively, you can visit the reception table for media and staff for applications on the day of the event. Accepted Media Pass applicants should come to the media reception table on the day of the event to pick up their Media Pass arm band. Please be sure to wear this on your arm.

Even after receiving the arm band, we ask that you please be sure obtain permission from any individuals that you interview or take photos and videos of. Please refrain from any behavior that disrupts event operations or inconveniences others, as well as from conducting interviews or similar activities outside the exhibition hall.

▼Media Application Form
https://docs.google.com/forms/d/e/1FAIpQLSeFlsHe6vppLNBd1DItHowBWopPpX_ei5CucuoC9mXM3dtdHA/viewform?usp=sf_link


Q. What should I keep in mind when taking photos or videos?

A. Always obtain the consent of those you will take photos or videos of beforehand. Special consideration should be given to the rights of usage to the likeness of those who appear in the photographs and permission should be obtained before taking photographs. This goes for photos or video taken with smartphones or cellphones as well. Please familiarize yourself with Japanese privacy laws regarding taking photos and videos in public beforehand.

Additionally, in an effort to avoid any misunderstandings, please take all photos and videos in a clear and open manner so as not arouse any suspicion that you may be doing so without permission. Depending on the location, staff may ask you to stop taking photographs or video.

Also please be aware that event management staff will be taking photographs and videos within the exhibition hall throughout the event which may end up being used in future promotions.


Q. How can I attend?

A. In addition to the two options mentioned above, you can also enter through general admission. Game Market Autumn 2025 general admission ticket are expected to go on sale in late October. Tickets will also be available for purchase at the gate on the days of the event (cash only).

If you have any other questions, please send them via this form.

▼Game Market Inquiry Form
https://docs.google.com/forms/d/e/1FAIpQLSfnZx9L-S7wHuytrn0N4DCKYi3JpEYMmih33aZuo1DZ0BLt7g/viewform