（変更後）
・ボードゲーム
・TCG（トレーディング・カードゲーム） new
・謎解き
・マーダーミステリー
・TRPG（テーブルトーク・ロールプレイングゲーム）
・イラスト・グラフィック
・グッズ、その他（ダイス・コマ・サプライ・アクセサリー、アナログゲーム関連書籍など） new
・制作者支援サービス（印刷会社など） new
A. 事務局では、想定される来場者数に対応できる適切な出展プランをお選びいただくことを推奨しており、列の整理は原則として各出展者様にご担当いただきます。混雑が予想されるブースにおいては、円滑な列管理のための計画と、十分な人員の確保をしてイベントに臨んでください。過去の開催情報によってはお申込みがあった際、事務局からお声がけさせていただくことがございます。
A. 「海外ビジネス参加制度」は、海外の出版社や海外バイヤーの皆様を可視化することで出展者の皆様に安心してやり取りを進めていただくために設けた制度です。もし海外へのアプローチをご希望される場合は、例年春に実施する「海外挑戦プラン」へのご応募をご検討ください。
Q. 更衣室はありますか？
A. 会場内に更衣室や専用の着替えスペースはございません。着替えが必要な場合は、エリア出展の場合のみブース内に遮蔽空間を設けることで着替え可能なスペースを作ることができます。倉庫につきましては上部に遮蔽物がないため、着替えはご遠慮ください。
また、トイレでの着替えは、本来の用途外であり、混雑の原因にもなりますので固くお断りいたします。
Q. チャック横丁の「チャック」とはどのような包装を指しますか？
A. お問い合わせが多かったのでルールを明確化します。チャック横丁では、「外装がチャック袋、封筒、ビニール袋、クリアファイルであるゲーム」を出展対象としています。これは、ゲームの内容物（カード、説明書、トークンなど）が簡易な包装で提供される形態を指します。
【Important Notice from the Secretariat to All Aspiring Exhibitors】
Thank you very much for your continued understanding and cooperation in the operation of Game Market.
In the previous event held in Spring 2026, we welcomed a record-breaking 32,000 visitors, and a total of 1,322 booths gathered, making it the largest Spring event in history. We would like to express our heartfelt gratitude to everyone for making it an incredibly passionate event that even surpassed last Autumn's. In addition, under the theme of "An International Exchange Venue Connecting with the World," we were able to welcome 60 organizations from 10 countries around the world.
On the other hand, there were three major reflections from the previous event: "collection and disposal from the flyer drop-off area 30 minutes earlier than scheduled," "the method for measuring the height of booth installations," and "unintended traffic due to wide intervals between booths." Moving forward, we will strictly enforce that the collection of flyers will begin 30 minutes after the close of the event. Along with this, regarding the height measurement method for booth installations, while we will continue the simplified verification using a stick of a designated length, we will change the operation to measure precisely with a tape measure if a determination is difficult. Furthermore, regarding the situation where the distance between booths was too wide, causing people to pass through and creating anxiety about the backyard space, we will narrow the intervals between booths appropriately from the next event to eliminate unintended passage. We deeply apologize for the significant inconvenience caused to the affected exhibitors.
In the post-event visitor questionnaire, we received many positive comments regarding the "category-specific layout." We will continue this layout for the upcoming Autumn event, and will further improve the information signs between halls across the aisles and review the categories. On the other hand, there were many comments stating that "booths packing up early were noticeable, making the last hour before closing feel lonely." While we will not uniformly bind this with a mandatory rule, we would highly appreciate it if you could remain at your booth until the closing time as much as possible to help maintain a charming space together until the end. Note that for Area Exhibitions, removing large structural installations before closing is explicitly prohibited to ensure safety.
While taking these valuable opinions from everyone seriously, we will implement revisions to our operations for this upcoming event as well. The main changes will be made from the three perspectives of "price revisions in response to current conditions," "promotion of further improvements," and "optimization and reallocation of secretariat resources to achieve them," as detailed below.
Regarding "price revisions in response to current conditions," despite the ongoing surge in various expenses, we have optimized the secretariat's resources so that the exhibition fees themselves remain unchanged, keeping the scope of revisions to a bare minimum to ensure it does not hinder your participation. Nevertheless, due to the increased workload for setup, overnight transition, and dismantling, combined with rising fuel and material costs driven by unstable global affairs, we have received a notice of partial price revisions from our designated contractor.
In addition, as a major part of resource optimization, we will abolish the pre-sale and mailing of the traditional paper-bound official catalog to exhibitors. Instead, it will be renewed into two formats: a "Web Version" made available as a free public PDF, and a "Booklet Version" distributed free of charge inside the venue. While we have dedicated an enormous amount of time to the creation of the paper catalog, the reality is that the number of pre-purchasers has unfortunately remained limited. Although we strongly wished to maintain the traditional paper catalog, we have decided that moving forward, we should aim for a format where more visitors can smoothly access exhibitor information while narrowing down the content.
Furthermore, as another major change, the flow will switch from the traditional "Exhibition Application ⇒ Lottery Results Notice ⇒ Payment" to an "Exhibition Application & Payment ⇒ Exhibition Confirmed" format starting from this event. Therefore, the deadlines for application and payment will be around the same time, and verifying both by the deadline will be the condition for receiving the "Exhibition Confirmed" notice. This will suppress "unannounced cancellations," which had been occurring every time and creating a major burden on operations, while also providing exhibitors with a longer period from application to the payment deadline than before, making it easier to complete your payment.
We would like to ask those who have exhibited with us before to consider their participation based on these changes. However, since the preparation period leading up to this event is extremely short, there will be 【Only a 1st Round of Applications】. A 2nd round of applications will not be conducted, so please strictly observe the deadline and apply as early as possible.
Although these changes will impose a partial burden on everyone, they are measures taken to maintain the quality and safety of the event and to pass Game Market on to the next generation. We kindly ask for your understanding and cooperation. The secretariat will also do its utmost to walk alongside you and create a richer and safer "space for play." We look forward to receiving your exhibition applications from the bottom of our hearts.
【New Operations Involving Many Exhibitors】
Rental Equipment, Electrical Work, and Construction Fees Revisions (Price Revisions by the Designated Contractor)
We have received a notice of price revisions from our designated contractor, FKS Co., Ltd. Rental equipment fees will apply to all plans, and "electrical work fees" and "construction fees (labor/transportation)" will apply to Area Exhibitions. Please check the PDF below for details.
Changes to the Exhibition Application and Payment Flow
The traditional flow of "Exhibition Application ⇒ Lottery Results Notice ⇒ Payment" will change to an "Exhibition Application & Payment ⇒ Exhibition Confirmed" format.
(Before Change)
We used to guide you through the lottery results and exhibition fee payments after the application period ended.
(After Change) After you apply during the application period, a payment guidance email will be sent as soon as it is verified within the next business day. The application is considered "Complete" at the moment the payment is confirmed to have arrived by the payment deadline. After the payment deadline concludes, an "Exhibition Confirmed" email will be sent to those who have completed their applications. At this point, it will also be finalized that information such as your booth name will be listed and published in the official catalog and on the official website.
Please note that for the upcoming Autumn event, we have secured sufficient space for exhibitions, so in principle, everyone who completes their payment by the deadline is expected to be able to exhibit.
* In the unlikely event that applications exceed expectations and reach the venue's capacity limit, resulting in us being unable to provide an exhibition slot, we will promptly refund the full amount of the exhibition fee you paid.
To secure your exhibition slot reliably and ensure smooth preparations, we ask for your cooperation in completing payments within the deadline.
Abolition of Pre-sale/Mailing and Renewal of the Official Catalog
The pre-sale and mailing of the traditional paper booklet official catalog to exhibitors will be abolished. Moving forward, it will be renewed into the following two formats so that more visitors can smoothly access exhibitor information.
・Web Version Official Catalog (Free Public PDF)
PDF data containing the cover page, color advertisements, booth name index, and full-color booth cuts for all exhibitors will be published for free on the official website.
・Booklet Version Official Catalog (Free Venue Distribution)
A booklet containing the cover page, venue map, color advertisements, booth name index, booth cuts for Area Exhibitions only, and day-of event guidance will be distributed for free to visitors at the entrance. It will also be placed at various locations within the exhibition halls.
Changes to Category-Specific Genres and the Introduction of Surveys on TRPG Systems
We will continue the category-specific layout, which received highly positive feedback for making the booths easy to browse. For a more precise layout, the exhibition genres will be reorganized into the following eight categories.
(Before Change)
・Board Games
・Murder Mystery Games
・TRPG (Tabletop Role-Playing Games)
・Figures / Miniatures
・Books, Goods, Others
・Illustration / Graphics
(After Change)
・Board Games
・TCG (Trading Card Games) new
・Real Escape Games / Riddle Solving
・Murder Mystery Games
・TRPG (Tabletop Role-Playing Games)
・Illustration / Graphics
・Goods, Others (Dice, Pawns, Supplies, Accessories, Analog Game Related Books, etc.) new
・Creator Support Services (Printing Companies, etc.) new
In the TRPG genre, to allow exhibitors with high affinity to be placed close to one another, we will add a survey item for "Mainly Handled Game Systems" to the application form and use it as a reference for the layout. Through this, we will prepare an environment where visitors can find their target systems and works more easily.
Restrictions on Multiple Exhibition Applications with the Same Email Address
Due to the system specifications and data management optimization of the official website, it is not possible to make multiple exhibition applications (create multiple accounts) with a single email address. If you are considering applying for multiple booths or under different names, please make sure to prepare a different email address for each application. Note that duplicate applications with the exact same booth name cannot be accepted.
Changes to Invoice Issuance and Delivery Operations
In order to streamline the issuance procedures at the secretariat and concentrate our limited operational resources on overall event support, invoices will only be sent via PDF to those who requested issuance in the application form. Please note that uniform issuance and delivery will be discontinued.
Design Changes to the Exhibitor Management Dashboard
In conjunction with the system update implemented on June 7, 2026, to enhance security, we have refreshed the UI (design) of the management dashboard for exhibitors. There are no changes to registered data, various functions, or operational procedures. There are no changes to the public pages browsed by general visitors.
【New Measures and Changes/Continuations from the Previous Event】
Changes to the Number of Distributed Exhibitor Passes and Revision of Same-day Reissue Prices for General Exhibitions (Change)
The initial number of included exhibitor passes for the General Exhibition plan will be changed as follows.
Every year, the number of same-day reissue requests due to "missed additional pass applications" or "forgetting passes on the day of the event" exceeds 100 cases, causing disruptions to the information desk operations right before opening. To improve this situation, we will raise the same-day reissue price as follows and enforce it strictly.
(Before Change)
・For Single-Day Exhibition Plan: 2,000 yen (tax included) / For Both-Days Exhibition Plan: 4,000 yen (tax included) / For Area Exhibition Plan: 2,000 yen (tax included)
(After Change) ・For Single-Day Exhibition Plan: 3,000 yen (tax included) / For Both-Days Exhibition Plan: 6,000 yen (tax included) / For Area Exhibition Plan: 3,000 yen (tax included)
We ask all exhibitors to ensure appropriate additional applications are made at the time of entry, and to thoroughly prevent loss or forgetting items on the day.
Price Adjustments for Additional Chairs and Additional Exhibitor Passes for General Exhibitions (Change)
There were sections where the base price (excluding tax) was erroneously listed as the tax-included price. Starting from this event, we will correct this and provide guidance using the correct tax-included total amount representation as follows.
(Before Change)
・Additional Chair: 1,000 yen per chair (tax included)
・Additional Exhibitor Pass for Area Exhibition Plan: 2,000 yen per pass (tax included)
・Additional Exhibitor Pass for Single-Day Exhibition Plan: 2,000 yen per pass (tax included)
・Additional Exhibitor Pass for Both-Days Exhibition Plan: 4,000 yen per pass (tax included)
(After Change) ・Additional Chair: 1,100 yen per chair (tax included)
・Additional Exhibitor Pass for Area Exhibition Plan: 2,200 yen per pass (tax included)
・Additional Exhibitor Pass for Single-Day Exhibition Plan: 2,200 yen per pass (tax included)
・Additional Exhibitor Pass for Both-Days Exhibition Plan: 4,400 yen per pass (tax included)
Specification Changes for Booth Identification Displays in General Exhibitions (Change)
While the "Booth Identification Stickers" introduced last time received a lot of positive feedback, we also received numerous opinions stating that "the booth numbers were small and difficult to see" or "depending on the material of the table cloth, they would peel off and fall."
In response to this, while continuing the low-tack specification to prevent damage or staining of items, we will improve visibility for visitors and ensure reliable placement by changing it to a sticker of the same size as last time, but with the booth name removed and the booth number field enlarged. We ask that you display it on the front face of the table where it is most easily identifiable from the aisle side. If you are pasting it onto a material that does not adhere well with the sticker's adhesive strength, please secure it reliably at each exhibitor's responsibility using masking tape or similar methods.
Conversion of Overseas Resident Support into an Optional Menu (New)
In order to respond flexibly to diversifying exhibition needs, we are introducing a new "Overseas Resident Support Option Menu." This option can be added individually to Area Exhibition and General Exhibition plans intended for domestic residents as well.
<Support Content>
・English support for email communications with the secretariat
・Issuance of English versions of invoices and materials
・On-the-day counter pickup at the venue for exhibitor passes, etc., targeting those registered with an overseas address in the application form
・Support for overseas remittances (payments)
If you require even one of the support items listed above, please apply for the overseas support option. An additional 33,000 yen (tax included) will be billed as a usage fee.
Operations Regarding Non-Delivery and Discrepancies of Shipped Items (Continuation)
Items required on the day of the event, such as "Exhibitor Passes," will be shipped to the person responsible for the application approximately one month prior to the event. Every year, inquiries regarding shipping troubles occur frequently, causing disruptions to operations. Therefore, we will strictly unify our response to troubles as follows.
When "Returned" to the Secretariat (Exhibitor's Reason)
If items are returned to the secretariat due to an incorrect registered address, missing room number, expiration of the storage period, etc., reshipment will not be performed. Handover will take place at the venue information desk on the day for a fee (1,000 yen tax included).
Responses Within the Inquiry Period for "Non-Delivery / Missing Content" (Approx. 2 Weeks from Shipment)
A period of approximately two weeks from the announcement of shipment will be strictly set as the "Inquiry Period." If you contact us within this period, the secretariat will investigate the delivery status and respond as follows.
⇒ If the investigation result is "Returned": As stated above, it will be handed over at the venue on the day for a fee (1,000 yen tax included).
⇒ If the investigation result is "Delivery Completed": You will need to contact the post office yourself. In the unlikely event that it remains missing and is not found, it will be treated as a "reissue for a fee."
⇒ If there is a discrepancy in the contents (missing/incorrect items): We will hand over the missing items at the venue on the day free of charge.
Responses Outside the Inquiry Period (and for Loss / Forgetting Items on the Day)
Any communication received after the designated inquiry period has passed will be handled entirely as a "paid reissue at the venue," regardless of the reason. Even for claims stating "it has not arrived (non-delivery)," if it is outside the period, it will all be treated as a paid reissue (conforming to the price of additional exhibitor passes for each exhibition plan), so please be careful.
Establishment of the "Illustration / Graphics" Genre (Continuation)
We will continue to set up an exhibition genre for illustrators and graphic designers who are involved in, or wish to become involved in, the artwork production that constitutes an important element of analog games. Through work exhibitions, sales, and commission sketches, we hope this will lead to appealing to visitors, as well as new collaborations and matching opportunities with game creators.
We will also implement the "Exhibitor Exchange Recommendation Time (9:00–10:50)" which received great feedback last time. The setup time before opening is a golden opportunity to connect with game creators who could become partners. Creators looking for new artwork or wishing to consult on design will tour this genre area seeking deep dialogue or business discussions that are difficult during the crowded hours after opening. We ask all exhibitors to finish their setup early and actively utilize this matching time to appeal their skills and style.
Additionally, inside the special "Game Creator Support Corner," we will once again provide a dedicated space where flyers and informational materials from exhibitors in this genre can be placed. By arranging an environment where creators looking for artwork can efficiently tour the booths, we aim for this genre to serve not merely as a place for selling works, but actively as a "hub for business negotiation and exchange" to meet partners with whom you will co-create the next hit title.
<Exhibition Content>
Work Exhibition: Portfolios, original illustration artwork related to analog games, character designs, graphic samples, etc.
Work Sales: Prints of illustrations, postcards, stickers, art books, etc. Analog game titles for which you personally handled the artwork can also be sold.
Matching Activities: Distribution of materials introducing your skills, handled services, and collaboration conditions.
Commission Sketches: Acceptance of paid sketching or simple illustration production (prices and conditions can be set freely by the exhibitor).
Autographs & Exchange: Autographs and engagement for fans and visitors.
<Application Method>
From the Game Market exhibition application form, choose a plan from the General Exhibition options, and select "Illustration / Graphics" in the exhibition genre field.
<Precautions>
Prohibition of exhibiting or selling illustrations and productions generated using generative AI.
Prohibition of exhibiting or selling productions using motifs that are not your own creation (things for which rights holders exist). * This does not apply if you have obtained permission from the rights holder.
Following the previous event, regarding the zoning of works that have sexual depiction as their theme or emphasize sexual depiction, we will completely lift the ban on decorations, exhibitions, and gameplay trials within the booth, provided it takes place inside the shielding facilities provided by the secretariat. For General Exhibition plans and Area Exhibition plans as well, we ask for appropriate self-declaration based on the "[3-4] Regulations on Works (Zoning Guidelines)" described later. Note that sexually explicit expressions that violate the law and R18 works are prohibited across all areas, including the zoning area, just as before. In addition, we plan to provide guidance on the zoning area and color-code it on the venue map on the day of the event.
Guidance on Hotel Accommodation Options for Exhibitors (Continuation)
During this event period as well, hotels near the venue are expected to be extremely crowded, and booking is anticipated to be very difficult. Therefore, to support the smooth participation of exhibitors in the event, we have prepared special accommodation options with the cooperation of Makuhari Messe.
To ensure that as many people as possible can utilize this service, exhibitors living not only in distant areas but also within the one metropolis and three prefectures (Tokyo, Chiba, Kanagawa, Saitama) can apply within the capacity limit. However, please note that the accommodation schedules you can apply for differ depending on each exhibition plan.
<Overview of Hotel Accommodation Options>
■ Common Items for All Plans
Room Type: Single (1 person per room), no meals plan
Application Method: You can apply through the "Game Market 2026 Autumn Exhibition Application Form." When applying, please enter the number of guests and the names of the guests.
Payment Method: Please remit the payment by combining the exhibition fee and the hotel accommodation fee. Note that due to hotel booking arrangements, cancellations after payment cannot be accepted, so please be aware of this in advance.
* If applications exceed the capacity, a lottery will be held. In that case, priority will be given to those from distant locations residing outside the one metropolis and three prefectures (Tokyo, Chiba, Kanagawa, Saitama).
Target Exhibition Plan
Hotel Name
Accommodation Dates
Provided Price per Room (Tax Included)
For Both-Days Exhibitors
Hotel Shuranza Makuhari Bay
October 16 (Fri) – 18 (Sun), 2026 （2 Nights）
43,560 yen（tax included）
For Saturday Exhibitors
Hotel Shuranza Makuhari Bay
October 16 (Fri) – 17 (Sat), 2026 （1 Night）
14,520 yen（tax included）
For Sunday Exhibitors
Hotel Shuranza Makuhari Bay
October 17 (Sat) – 18 (Sun), 2026 （1 Night）
29,040 yen（tax included）
■ About Children's Accommodation (Co-sleeping)
Co-sleeping with no additional bedding is permitted up to elementary school age (up to 1 child per bed).
* Children who do not qualify must apply for "1 person per room" just like adults.
About the International Business Plan (Continuation)
The "International Business Plan" is a system established to allow exhibitors to proceed with business negotiations with peace of mind by making information about overseas publishers and buyers visible, and this will be its 4th implementation. Thus far, overseas buyers participating in this system have engaged in experience sharing and exchange through catalogs and venue panels, as well as interactions in dedicated business negotiation spaces. Furthermore, on the previous day, a business negotiation matching event was held jointly with Yarpon Brand, realizing a bridge between many exhibitors and overseas companies.
We will continue this system for the upcoming Autumn event; however, please note that the pre-event business negotiation matching event is scheduled to be held only in the Spring moving forward. To enable exhibitors to utilize this system even more actively, we will strive for further improvements reflecting the opinions received from past participants.
Regarding the recruitment of exhibitors for "Game Market 2026 Autumn," we provide guidance as follows.
When applying, please make sure to also check the "Exhibition Regulations" published separately. At the time of application, it is deemed that you have agreed to the "Application Guidelines" and the "Exhibition Regulations." The "Exhibition Regulations" can be found here.
[0] For First-Time Exhibitors
Thank you for considering exhibiting at Game Market.
For those considering exhibiting for the first time, please check the following items first to find the exhibition plan that suits your purpose.
Please check the following items as appropriate once your image of the exhibition has taken shape.
[1] Event Overview
[1-1] Application Start Period and Schedule
Exhibition Recruitment
Common to All Plans
From June 19, 2026 (Fri) ～
[1-2] Schedule for Exhibiting
The overall schedule for Game Market 2026 Autumn is as follows.
[1-2-1] Exhibition Application
Exhibition Application Deadline
Common to All Plans
Until July 22, 2026 (Wed) Noon JST
If you wish to exhibit, please complete the exhibition application using the dedicated form.
For the upcoming Autumn event, we have secured sufficient space for exhibitions, so in principle, everyone who completes their payment by the deadline is expected to be able to exhibit.
In the unlikely event that applications exceed expectations and reach the venue's capacity limit, resulting in us being unable to provide an exhibition slot, we will promptly refund the full amount of the exhibition fee you paid.
[1-2-2] Payment of Exhibition Fees
Exhibition Fee Payment Deadline
Common to All Plans
Until July 24, 2026 (Fri)
Once we receive your exhibition application for Game Market, we will send an email confirming your application details and providing guidance on future payment methods within the next business day. When it arrives, please be sure to check the contents. The application is considered complete at the moment the payment arrival is confirmed by the payment deadline. After the payment deadline concludes, an exhibition confirmed email will be sent to those who have completed their applications.
If the event is canceled due to reasons not attributable to the management secretariat, processing will be carried out based on the "Exhibition Regulations." We appreciate your understanding.
Exhibition fees may change depending on exhibition options. The remittance amount and bank transfer destination will be guided via email to the email address you entered after your exhibition application.
If the above email does not arrive, it may have been sorted into your spam folder, or there may be an error in the email address you entered. Please verify, and if you have any questions, please contact the Game Market Secretariat.
Bank transfer fees shall be borne by the exhibitor.
【Important: Precautions Regarding Payments】
In order to finalize everyone's exhibition by the deadline, it is necessary for the secretariat to be able to verify the payment within each payment closing date. If verification shifts to the next business day or later due to transfers made outside bank operating hours, right before the deadline, or due to a mismatch in the sender's name, we may be forced to handle it as a cancellation past the deadline. Please complete the procedures with time to spare.
[1-2-3] Submission of Booth Cuts
Submission Deadline
Common to All Plans
Until August 18, 2026 (Tue) Noon JST
Please submit your "Booth Cut," which is the booth introduction image to be listed in the Game Market Catalog.
[1-2-4] Shipping of "Exhibitor Passes"
Items required on the day of the event will be shipped to the person responsible for the application, targeting approximately one month prior to the Game Market holding. If there are address changes or similar modifications, please apply by the deadline using the address change form that will be sent at a later date.
As soon as shipment is completed, we will send an email listing the enclosed contents.
Note that the "Exhibitor's Guide" required for the exhibition will only be distributed as PDF data. The distribution of PDF data is also scheduled for approximately one month prior to the event.
Please be sure to verify the enclosed items upon receipt. If the shipped items have not arrived or if there is a shortage in the contents, please be sure to contact the Game Market Secretariat by the deadline that will be guided later.
If the reason for non-delivery was due to the exhibitor's circumstances (there was an error in the requested address, forgetting to notify a move, etc.), items will be handed over on the day for a fee.
If items are lost, they will be reissued for a fee.
[1-2-5] Various Applications
If you plan to perform delivery or removal using vehicles, you will need to submit an additional application. The types of applications are as follows, so please verify them. If you do not understand the application method, please contact the secretariat via email.
If it is anticipated that handling the waiting queue for sales inside a General Exhibition space will be difficult, please consider an "Area Exhibition."
Application List Table
Application Content
General Exhibition
Area Exhibition
Additional Exhibitor Pass Application
〇 （Up to 1 person） Only at the time of exhibition application
〇 Guided via email after exhibition is finalized
Addition of Chairs
〇 （Please check each exhibition plan） Only at the time of exhibition application
〇 Please request this when submitting the Booth Layout Application Form.
Vehicle Delivery/Removal Application
〇
〇
Booth Layout Application Form
×
〇 (Submission is mandatory by the deadline regardless of whether there is a request)
Electrical Work Application Form
×
〇 (Submission is mandatory by the deadline regardless of whether there is a request)
Event / Special Exhibition Application
×
〇
Early Morning Setup Application
×
〇
[1-2-6] Schedule on the Day of the Event
Delivery & Entrance Times
Exhibition Form
Time
Exhibitor Entrance
Vehicle Delivery Inside Exhibition Hall
Vehicle Delivery at Truck Yard
General Exhibition
5:00～7:00
×
×
×
7:00～8:00
×
×
×
8:00～9:00
〇
×
〇
9:00～10:50
〇
×
×
Area Exhibition
5:00～7:00
×
×
×
7:00～8:00
〇
〇
〇
8:00～9:00
〇
×
〇
9:00～10:50
〇
×
×
Area Exhibition （With Early Morning Setup Application）
5:00～7:00 （Saturday only）
〇
〇
〇
7:00～8:00
〇
〇
〇
8:00～9:00
〇
×
〇
9:00～10:50
〇
×
×
Removal & Exit Times
Exhibition Form
Time
Exhibitor Exit
Vehicle Removal From Inside Exhibition Hall
Vehicle Removal From Truck Yard
General Exhibition
Sat 18:00～19:00
〇
×
〇
Sat 19:00～19:30
×
×
×
Sun 17:00～18:00
〇
×
〇
Sun 18:00～19:00
×
×
×
Area Exhibition
Sat 18:00～19:00
〇
×
〇
Sat 19:00～19:30
〇
×
〇
Sun 17:00～18:00
〇
×
〇
Sun 18:00～19:00
〇
〇
〇
For General Exhibitions, even if a vehicle delivery/removal application has been made, entry into the truck yard is the limit, and entering inside the exhibition hall with a vehicle is not permitted.
The schedule is subject to change. Please verify the latest information.
[2] Regulations, Precautions, and Prohibited Matters
【Reminder again】
Please also check the "Exhibition Regulations" when exhibiting.
The "Exhibition Regulations" can be found here.
[2-1] Regarding Application Information
Information regarding the exhibition may also be used in other media.
If deficiencies arise in application procedures or similar tasks, the exhibition may be canceled.
If wording that goes against the intent of the event is found within the content of booth cuts, posts to the official Game Market website, etc., you may be asked to correct it.
[2-2] Regarding Booth Names
In order to carry out catalog listing and data processing without issues, we establish the following restrictions on event booth names. Depending on the application details, you may be asked to correct the booth name.
Multiple exhibitions under the exact same booth name cannot be accepted.
The character count limit for a booth name is up to 15 full-width characters. However, alphanumeric characters count as 1 character for every 2 letters (alphanumeric "A–Z, a–z, 0–9" and symbols like "!?@#&", etc.).
[2-2-1] Regarding Categories for the "Booth Index" in the Catalog
In the booth index of the "Game Market 2026 Autumn Official Catalog" to be published later, entries will be listed in the order of "Symbols ⇒ Numbers ⇒ Alphabet ⇒ Japanese 50-sound order."
In the official Game Market catalog, listing on the index page will be done in accordance with the following notation examples.
Regarding the reading for the index, please write Japanese representations in "Katakana," alphabetical representations in "English letters," and numbers in "Arabic numerals."
If modifications to booth names or similar items are required, please notify the secretariat via email by August 18, 2026 (Tue) Noon JST. Changes to booth names cannot be accepted after this deadline.
Catalog Notation Examples
ゲームマーケット (Furigana: ゲームマーケット) ⇒ Listed under Japanese 50-sound order
「ゲームマーケット」 (Furigana: 「ゲームマーケット」) ⇒ Listed under Symbols
GameMarket (Furigana: GameMarket) ⇒ Listed under Alphabet
2000GameMarket (Furigana: 2000GameMarket) ⇒ Listed under Numbers
[2-3] Regarding Payment of Event Exhibition Fees
Please be sure to remit the event exhibition fee by the deadline. If the remittance is not completed by the deadline, it will be treated as if the exhibition was canceled.
If an exhibition is canceled due to the exhibitor's circumstances after payment has been made, the exhibition fee will not be refunded.
[2-4] Regarding Exhibitor Passes
Staff entering/exiting the venue as an exhibitor or entering/exiting the booth must possess an "Exhibitor Pass." Please ensure that each person wears one pass and displays it clearly so that secretariat staff can verify it easily.
It is possible for individuals not wearing an exhibitor pass to help staff with tasks like queue sorting, but please refrain from having them enter the booth's backyard space or entering the event venue before opening or after closing.
Acts such as handing over exhibitor passes outside the venue to allow multiple individuals to enter and exit the venue using a single pass are strictly prohibited. Upon discovery, measures such as suspension of the exhibition will be taken.
Exhibitors of elementary school age or older will require an exhibitor pass.
The transfer or sale of exhibitor passes to third parties is strictly prohibited.
[2-5] Regarding the Use of Batteries Including Portable Power Stations
Regarding bringing equipment that uses lithium-ion batteries or lithium-polymer batteries into the exhibition hall for the purpose of supplying power to external devices (portable power stations, storage batteries, mobile batteries, etc.), the Game Market Secretariat establishes rules as follows.
Exhibitors planning to bring such items are requested to strictly adhere to them to ensure safety.
1. Verification of Safety Standards: The equipment must satisfy domestic Japanese or international safety standards. * The included AC adapter used for charging the portable power station body itself must bear the "PSE Mark."
* Since portable power station bodies with AC 100V output fall outside the scope of the PSE Law (Electrical Appliances and Materials Safety Act), the presence or absence of the mark display on the body itself is not questioned. However, it is mandatory that the product be a clear manufacturer product whose origin is known and has cleared international safety standards (UN38.3, IEC62133, etc.). Compliance status with safety standards shall be verified directly with each manufacturer at the exhibitor's responsibility.
2. Capacity Limits: The rated capacity must be equipment of less than 1,000Wh (1kWh).
3. Intended Use & Safety Assurance: Use shall be restricted to its original purpose of supplying power to external devices, and in the unlikely event that abnormal heat generation, strange noises, unusual odors, etc., are discovered during use, use must be discontinued immediately.
* Batteries built into devices themselves, such as smartphones, tablets, notebook PCs, etc., fall outside the scope of this rule.
[2-6] Restrictions on Subletting Within Booths
Joint exhibitions are limited to up to 3 circles within a single booth space.
Various expenses incurred due to a joint exhibition must be split in a form that the circles can mutually agree upon.
Organizations gathering 4 or more circles to conduct a joint exhibition must contact the secretariat prior to application.
We may refuse the exhibition after reviewing the contents you communicated to us.
If a booth ignoring the above is verified, the exhibition may be refused at the discretion of the secretariat.
[3] Regarding Works to be Sold and Exhibited
[3-1] Targets for Sale and Exhibition
At Game Market, all kinds of works related to analog games serve as targets for sale and exhibition. Specifically, please use the following as a reference.
Sale and gameplay trials of analog games
Examples: Board games, card games, tabletop RPGs, gamebooks, simulation games, trading card games, toys, etc.
Sale of items related to analog games.
Examples: Commentary books, novels, replays, scenario collections, pawns, dice, etc.
Sale of used analog games.
Exhibition only without conducting sales is also possible.
The sale and distribution of food products is prohibited in principle.
[3-2] Regarding Exhibiting with Digital Games
Exhibiting with digital games, such as games for smartphones, tablets, or PCs, is also possible, provided they are themed around titles that were sold (or are planned to be sold) as analog games.
For details, please contact the secretariat.
[3-3] (Recommended) Imprint (Colophon)
In order to allow buyers to contact the source of sale if deficiencies are found in purchased contents, the Game Market Secretariat recommends listing an "Imprint" on sold items.
Locations where we would like you to publish the imprint
Product packages
Accompanying rulebooks
Content we would like you to write in the imprint
Production organization name
Contact information (email address, website URL containing a contact form, etc.)
Date of sale, edition number (optional)
Printing company name (optional)
[3-4] Regulations on Works
Food Products
The sale and distribution of food products is prohibited in principle.
Regulations on Works Themeing or Emphasizing Sexual Depiction
This time as well, following the previous event, the policy will be based fundamentally on self-declaration by the exhibitors.
Item
Requirements
Subject of Regulation Judgment
The exhibitor's own judgment (Self-declaration)
Treatment of the Zoning Area
Decorations, gameplay trials, and exhibitions within partitions are completely lifted
Exhibition Fee
Same amount as other exhibition plans
Prior Consultation with Secretariat
Abolished in principle, self-judgment
Zoning Guidelines
Please objectively evaluate your own work based on the following two points axis.
1. Does it emphasize sexual elements as the charm of the work? Or does it strongly push them forward in promotions such as posters and packages?
2. Is there a risk that it would feel awkward if children or families were present, or that it would excessively stimulate the sexual emotions of youth visitors?
【Thorough Self-declaration and Response upon Violation】
If your work falls under the guidelines or if you are unsure of the judgment, please make sure to apply for the "Zoning Area." We strongly recommend choosing the Zoning Area, where decorations and exhibitions have been liberalized.
We cannot promise to conduct individual investigations of all booths on the day of the event. In principle, we will rotate an improvement cycle centered on "everyone's self-declaration" and "post-event responses based on visitor questionnaires, etc."
Prior Consultation for Large Decorations in Area Exhibitions (Exception) Only if you are planning large decorations or construction in an Area Exhibition that would be difficult to move or remove on the day of the event, and you feel anxious about whether the content conflicts with the guidelines, please consult with the secretariat in advance in accordance with the submission flow for construction drawings.
Important: Regarding Penalties
If a work falling under the guidelines is exhibited or sold within the "General Exhibition" or "Area Exhibition" slots without self-declaration, the secretariat will perform fact-checking based on reports from visitors, etc. If a violation is recognized, the following responses will be strictly applied.
・When a clear violation is recognized: We will instruct immediate suspension of exhibition/sale, or relocation to the zoning area / removal of the targeted items.
・Malicious cases: Depending on the severity of the situation, strict penalties including prohibition of exhibition from the next event onward will be applied.
Operation and Conditions of the Zoning Area
Shielding Facilities: The entire area will be shielded using partitions prepared by the secretariat.
Decorations, Gameplay Trials, & Exhibitions: Provided it is inside the shielding facilities, decorations, gameplay trials, and exhibitions are completely lifted (※ Please comply with the provisions of the "Exhibitor's Guide" regarding decorations and exhibitions within the zoning area as well. In addition, regarding gameplay trials, we ask for your consideration of the surroundings, such as sound leaking outside the shield.)
Age Verification: Please implement age verification via identification cards, etc., at the time of sale or gameplay trials under the exhibitor's own responsibility.
In order to maintain an event that all visitors can enjoy with peace of mind, please be careful not to deviate from the rules.
Handling of Expressions such as Violence and Corpses
"Expressions of violence and corpses" will be excluded from target regulations for zoning due to the following reasons.
As reasons why they are handled differently from sexual depictions, there are the following points.
Because if violence, corpses, etc., serve as targets, there is a risk that entire genres such as TRPGs and Murder Mystery games would fall under the category.
Because works in which loss of limbs or excessive depictions of violence are drawn concretely and clearly are already prohibited from sale as R18 works originally.
Based on the above facts, expressions of violence and corpses have been excluded from zoning targets.
However, although we will not implement zoning, we ask exhibitors who exhibit works containing cruel expressions such as violence to firmly communicate to children or families in advance that cruel expressions are contained when they show interest in the work.
Prohibited Matters Common to All Areas (R18 Works)
At this event, works that conflict with the law, works that go against public order and morals, and all "R18 works" are entirely prohibited from exhibition, gameplay trials, and sale throughout the entire event, even inside the zoning area.
The zoning area is merely a compartment for "works requiring appropriate consideration for coexistence with diverse visitor layers," and is by no means a place where prohibited matters are exempted. Based on the Youth Wholesome Development Ordinances of Tokyo and Chiba Prefectures, the secretariat defines the following items as "R18 works" and does not permit their handling in any location inside the venue.
Cruel Expressions: Concrete depictions involving physical damage, or things that promote it.
Anti-social Expressions: Expressions that approve of or induce substance abuse or criminal acts.
Extreme Sexual Depictions: Things that remarkably stimulate sexual emotions and hinder the wholesome development of youth.
Others: Things for which the secretariat judges that sale or browsing to youth under 18 years of age is inappropriate.
If a report regarding the handling of these items inside the venue is received and the secretariat confirms the facts, heavy penalties including instructions for immediate removal and prohibition of future exhibition will be applied, similar to the aforementioned "Unreported Exhibition in the Zoning Area."
[3-5] Regarding the Originality of Game Rules
In proportion to the expansion of the event's scale, it feels like discussions regarding the originality of game rules have also become active. Game Market is an event that has received evaluation due to the gathering of many creative analog games, and if it is predicted that remarkable hindrances will be caused to future event operations, the secretariat may also consider regulations.
Under current conditions, we wish to take a form that leaves it to the judgment of the exhibiting organizations and creators. We ask everyone to please show sufficient consideration in this regard.
[4] Exhibition Genres
At the time of exhibition application, it is necessary to fill out an "Exhibition Genre." The purpose of this is to classify the venue layout by genre to perform booth placement, making it easier to search for targeted games.
Note that this genre division is done strictly as a self-declaration. Please fill it out by imaging the goals your booth aims for, the booths that will be next to you, and the visitors you would like to come to your space. For those who are putting out works that correspond to multiple genres, it is recommended to exhibit under the genre that corresponds to "the work you want to push the most within that circle."
The genres currently established by Game Market are as follows.
Board Games
TCG (Trading Card Games) new
Real Escape Games / Riddle Solving
Murder Mystery Games
TRPG (Tabletop Role-Playing Games)
Illustration / Graphics
Goods, Others (Dice, Pawns, Supplies, Accessories, Analog Game Related Books, etc.) new
Creator Support Services (Printing Companies, etc.) new
[5] Details of Each Exhibition Plan
[5-1] For Those Wishing to Exhibit on Both Days
Area Exhibitions serve as a plan for exhibition on both days only.
The exhibition location is scheduled to be the same location for both days.
Exhibitor passes will be prepared as items common to both days.
It is possible to leave luggage inside the booth after Saturday concludes. However, please manage valuables and equipment yourself.
[5-2] General Exhibition (Common Items)
This is an exhibition plan intended for individuals, circles, and small-scale exhibition corporations. Exhibitions, sales, and gameplay trials are possible.
If the number of applications for the requested exhibition plan exceeds the prescribed number, a "lottery" will be performed.
Please protect the following items and keep in mind not to cause inconvenience to surrounding booths.
Exhibitor passes can be added for a fee, up to 1 pass, at the time of exhibition application. Those wishing for them after the exhibition application will have them issued at the information desk on the day of the event.
If applied for at the time of exhibition application, issuance will take place at 2,200 yen (tax included) for the Single-Day Exhibition Plan pass, and 4,400 yen (tax included) for the Both-Days Exhibition Plan pass.
In the case of issuance at the information desk on the day of the event, issuance will take place at 3,000 yen (tax included) for the Single-Day Exhibition Plan pass, and 6,000 yen (tax included) for the Both-Days Exhibition Plan pass.
Chairs can be added for a fee at the time of exhibition application. Regarding the numbers that can be added, please check each plan. Note that additions cannot be made outside the time of exhibition application, so please be careful.
1,100 yen per chair (tax included).
Acts such as passing out flyers or soliciting outside your own booth space, or decorations that protrude from the space, are strictly prohibited.
Decorative items are restricted to things that can be moved by hand. Large or heavy items that are difficult to move without casters or similar devices are prohibited. In addition, excessive sexual depictions, cruel depictions, and things that go against public order and morals are prohibited.
To secure passageways and for utilization during delivery/removal, venue delivery doors and emergency exits may be left open on the day of the event. At that time, please reinforce decorations, etc., using masking tape or luggage so that they do not fall due to wind or vibration. Also, please show consideration for decorations that present low danger even if they were to fall.
Dismantling or moving tables is prohibited. Also, adding tables or similar actions cannot be done.
Those who do not possess an exhibitor pass are prohibited from entering the backyard space.
The height of fixtures, displays, and products that can be placed on top of the table must be 70cm or less from the table surface.
Placing objects under the table legs to raise the table's height is prohibited.
Moving tables is prohibited. If you conduct decorations or gameplay trials of a scale that requires moving tables, please consider an Area Exhibition.
Please use cloth possessing fireproof, flameproof, or flame-retardant properties for the table cloth. We recommend cloth with a fireproof label attached, but if it is difficult due to circumstances, cloth sprayed with fireproof/flame-retardant spray presents no problem. Note that please adjust the table cloth so that it does not touch the floor.
Decorative objects in the backyard space are restricted to displays such as "posters," "tapestries," "signboards," and "banner stands." Also, the height of displays must be 210cm or less from the floor surface.
When setting up decorations with height such as a noren or roof in the backyard space, please keep it 210cm or less from below the floor while ensuring that the exhibitor's face can be seen. Note that if decorations such as a stall or noren hang over the tabletop, please keep it 70cm or less from the table surface instead of 210cm from below the floor.
A common passageway of approximately 60cm is established between your backyard space and the backyard space of the exhibitors behind you. Please show consideration so as not to block the common passageway by having luggage protrude, or infringe upon the backyard space of the exhibitors behind you.
Regarding luggage brought in, please bring in quantities that fit within the prescribed backyard space. If you wish to bring in large quantities of luggage, please apply under a plan that corresponds to it.
Please be careful, as penalties such as suspension of sales may be imposed until improvements are made if operations judge that the above items are not being protected.
General Exhibition
Half-Table Plan
Single-Table Plan
Double-Table Plan
Regarding details of each plan, verification can be performed by selecting the tabs.
Half-Table Plan
Classification
General Exhibition
Exhibition Day
Saturday
Sunday
Both Days
Exhibition Fee (Tax Included)
12,100
9,900
22,000
Tabletop Space
Half-Table (90cm × 45cm)
Chairs
1 Chair
Backyard
90cm × 130cm
Exhibitor Passes
2 Passes
Blue: Tabletop Space / Yellow: Backyard (luggage storage area), area where displays can be installed
The distance between booths is subject to change depending on recruitment conditions.
The addition of chairs will be for a fee. This plan allows the addition of up to 1 chair.
Addition of chairs on the day of the event is not performed. If you wish for them, please be sure to apply at the time of exhibition application.
Single-Table Plan
Classification
General Exhibition
Exhibition Day
Saturday
Sunday
Both Days
Exhibition Fee (Tax Included)
24,200
22,000
44,000
Tabletop Space
Single-Table (180cm × 45cm)
Chairs
2 Chairs
Backyard
180cm × 130cm
Exhibitor Passes
4 Passes
Blue: Tabletop Space / Yellow: Backyard (luggage storage area), area where displays can be installed
The distance between booths is subject to change depending on recruitment conditions.
The addition of chairs will be for a fee. This plan allows the addition of up to 2 chairs.
Addition of chairs on the day of the event is not performed. If you wish for them, please be sure to apply at the time of exhibition application.
Double-Table Plan
Classification
General Exhibition
Exhibition Day
Both Days
Exhibition Fee (Tax Included)
77,000
Tabletop Space
Double-Table (360cm × 45cm)
Chairs
4 Chairs
Backyard
360cm × 130cm
Exhibitor Passes
6 Passes
Blue: Tabletop Space / Yellow: Backyard (luggage storage area), area where displays can be installed
The distance between booths is subject to change depending on recruitment conditions.
The addition of chairs will be for a fee. This plan allows the addition of up to 4 chairs.
Addition of chairs on the day of the event is not performed. If you wish for them, please be sure to apply at the time of exhibition application.
[5-3] Area Exhibition
This is an exhibition plan intended for corporations where exhibitions with a high degree of freedom can be performed. Exhibitions, sales, trial sessions, events, etc., are possible. Also, placement and decorations can be done freely within the area.
Regarding each plan and application, please verify the following items.
Event / Special Exhibition Application
In recent years, in addition to event planning inside the booth, exhibitors bringing vehicles into the hall to perform special exhibitions have been increasing. Along with this, the secretariat grasps that ensuring safety inside the venue and securing evacuation lifelines reliably serve as top priority matters, and it is necessary to accurately grasp situations in advance.
Also, cases where queues extend outside the booth due to an event, causing inconvenience to surrounding exhibitors and customers, as well as risks of contact accidents due to the installation of heavy objects or large structures, are also feared. In order to eliminate these safety issues and prevent accidents before they happen, prior application shall be made mandatory when planning events involving high turnouts such as autograph sessions or stages inside the exhibition booth, as well as when bringing in vehicles or installing large/heavy objects for special exhibitions.
We will guide you through a dedicated application form at a later date, so please be sure to apply by the deadline.
Even if details have not been finalized, please submit with the content available at that point in time.
If there are changes to the content after submission, please submit again or contact the Game Market Secretariat.
When performing special exhibitions such as exhibiting vehicles (automobiles, motorcycles, etc.) inside the hall, or setting up large/heavy structures such as construction scaffolding or trusses, please be sure to make this application to prevent accidents and secure movement lines.
If the secretariat judges that there is an issue regarding safety management with planning or special exhibitions that have not been submitted via the application form or submitted documents, we may ask for resubmission or suspension of the planning/exhibition. Please be aware of this.
When using speakers for events such as talk shows, please show consideration for surrounding booths and ensure that the volume does not become too loud.
If pointers regarding volume are received from other booths, we may adjust the volume or ask you to suspend the use of the equipment.
Booth Layout Application Form
You will apply for construction layouts, etc., on the day of the event. After the exhibition is finalized, we will send dedicated documents, so please be sure to apply by the deadline. Please also check the "Decoration Provisions" sent along with it. Note that it is mandatory to submit this to the designated contractor, FKS Co., Ltd. Even if there are no plans for construction, please state so and submit the form.
Electrical Work Application Form
This is the application for drawing power to the venue. After the exhibition is finalized, we will send dedicated documents, so please be sure to apply by the deadline. Note that it is mandatory to submit this to the designated contractor, FKS Co., Ltd. Even if there is no use of electricity, please state so and submit the form.
Contractor / Secondary Electrical Contractor Registration Application Form (Submitted only by applicable Area Exhibitors)
From the perspective of safety management, if you request construction from a contractor other than the designated contractor, FKS Co., Ltd., please be sure to submit the company name, full name, and contact information of the "Electrical Work Supervisor" and "Construction Supervisor" to the secretariat in advance.
Additional Exhibitor Pass Application
This serves as an application to apply for additional exhibitor passes on top of the exhibitor passes sent in advance. Applications will be accepted at 2,200 yen (tax included) per pass.
Acceptance is scheduled to be guided at a later date. Acceptance is carried out at the information desk even on the day of the event, but since issuance will take place at 3,000 yen (tax included) per pass, we ask that you make an application in advance.
Backyard
Please prepare a backyard (luggage storage area) to accommodate items for sale, etc., inside your own booth. Cosplay or mascot character customer service inside the booth is possible, but please prepare changing spaces inside your own booth. There are no changing rooms for exhibitors inside the venue. Also, changing clothes using the restrooms inside the venue is strictly prohibited.
Early Morning Setup
This serves as an application to perform setup and delivery from 5:00 to 7:00 on October 17 (Sat). ※ There is no early morning setup on October 18 (Sun).
Acceptance is handled strictly for a fee, and stands at 33,000 yen (tax included) per exhibition.
Those wishing for early morning setup are requested to apply via the form at the time of exhibition application.
Those who come to require early morning setup after the application will be accommodated via form separately at a later date, so please apply from there.
Area Exhibition
Plan A
Plan B
Plan C
Plan H
Regarding details of each plan, verification can be performed by selecting the tabs.
Area Exhibition Plan A
This is an exhibition plan where exhibitions with a high degree of freedom can be performed. It is possible to freely perform construction, including tables, chairs, and sale placement locations.
Plan A includes tables and chairs within the plan contents, and serves as a space where booths are divided by screens. If desired, it is also possible to add equipment such as tables, chairs, and screens (expenses for those items will be incurred).
1 block stands at "6.3m × 4.5m."
Area Exhibition Plan A Details
Exhibition Plan
Area A
Classification
Area Exhibition (Both Days)
Sales Space / Size
1 Block 6.3m × 4.5m
Exhibition Fee (Tax Included, Both Days)
220,000
Tables (Included in Plan)
4 Tables
Chairs (Included in Plan)
8 Chairs
Exhibitor Passes
10 Passes
Remarks
12 Single-sided Screens Other decorations are self-borne
Exhibitions with a high degree of freedom can be performed. It is possible to freely perform construction, including tables, chairs, and sale placement locations.
If desired, it is also possible to add equipment such as tables, chairs, and screens (expenses for those items will be incurred).
Area Exhibition Plan B
This is an exhibition plan where exhibitions with a high degree of freedom can be performed. It is possible to freely perform construction, including tables, chairs, and sale placement locations.
Plan B includes tables and chairs within the plan contents, and serves as a space where booths are divided by screens. If desired, it is also possible to add equipment such as tables, chairs, and screens (expenses for those items will be incurred).
1 block stands at "6.3m × 4.5m."
Area Exhibition Plan B Details
Exhibition Plan
Area B
Classification
Area Exhibition (Both Days)
Sales Space / Size
2 Blocks 6.3m × 9.0m
Exhibition Fee (Tax Included, Both Days)
429,000
Tables (Included in Plan)
8 Tables
Chairs (Included in Plan)
16 Chairs
Exhibitor Passes
20 Passes
Remarks
10 Single-sided Screens Other decorations are self-borne
Exhibitions with a high degree of freedom can be performed. It is possible to freely perform construction, including tables, chairs, and sale placement locations.
If desired, it is also possible to add equipment such as tables, chairs, and screens (expenses for those items will be incurred).
Area Exhibition Plan C
This is an exhibition plan where exhibitions with an extremely high degree of freedom can be performed. It will involve consultation with the secretariat, including setup contractors, but it is possible to freely perform construction, including table placement locations. Since equipment such as tables and chairs are not included, you will utilize contractors introduced by the secretariat or arrange them independently regarding equipment and construction.
Area Exhibition Plan C Details
Exhibition Plan
C
Classification
Area Exhibition (Large Scale / Both Days)
Sales Space / Size
4 Blocks 12.6m × 9.0m
Exhibition Fee (Tax Included, Both Days)
693,000
Tables (Included in Plan)
None
Chairs (Included in Plan)
None
Exhibitor Passes
30 Passes
Remarks
Space only, decorations are self-borne
This is a plan where exhibitions with an extremely high degree of freedom can be performed.
Equipment such as tables and chairs are not included. Regarding equipment and construction, please utilize contractors introduced by the secretariat or arrange them independently.
Area Exhibition Plan H
This is an exhibition plan where exhibitions with an extremely high degree of freedom can be performed. It will involve consultation with the secretariat, including setup contractors, but it is possible to freely perform construction, including table placement locations. Since equipment such as tables and chairs are not included, you will utilize contractors introduced by the secretariat or arrange them independently regarding equipment and construction.
Area Exhibition Plan H Details
Exhibition Plan
H
Classification
Area Exhibition (Non-standard / Both Days)
Sales Space / Size
Non-standard Size subject to consultation
Exhibition Fee (Tax Included, Both Days)
Subject to Consultation
Tables (Included in Plan)
None
Chairs (Included in Plan)
None
Exhibitor Passes
30 Passes
Remarks
Space only, decorations are self-borne
This is a plan where exhibitions with an extremely high degree of freedom can be performed.
Equipment such as tables and chairs are not included. Regarding equipment and construction, please utilize contractors introduced by the secretariat or arrange them independently.
[5-4] Special Exhibition Plans
These serve as exhibition plans that differ from normal options.
Since restrictions on products and decorations may differ compared to normal exhibition plans, please verify them before applying.
In terms of classification, they are handled under "General Exhibition."
Special Exhibition Plans
Ziploc Alley Plan (Sunday Only)
Regarding details of each plan, verification can be performed by selecting the tabs.
Ziploc Alley (Sunday Only)
In the current Game Market, there is a distinct trend that "one must invest costs into package illustrations and graphics, and work hard on prior advertising."
While that itself leads to quality improvements in works, the fact that exhibition hurdles rise and prevent individuals from exhibiting casually was one of the major challenges of Game Market.
Under such conditions, "Ziploc Alley" is a new plan created from the desire to "support more casual exhibition."
In "Ziploc Alley," we provide a low-cost plan to "those who exhibit boxless ziploc bag games in small lot numbers," and we hope to gather them in one place like an "alley" to attract attention.
If the following restrictions are violated, we may apply penalties such as suspension of sales at the discretion of the Game Market Secretariat on the day of the event.
For vague points, please check [12] FAQ for Exhibitors - Frequently Asked Questions. If you still have questions after verifying, please contact the Game Market Secretariat.
＜Conditions/Restrictions on Sold Games＞
Only games that do not have an outer box must be submitted.
Games whose packaging consists of ziploc bags, envelopes, plastic bags, or clear files serve as targets.
Games can be sold regardless of genre, such as board games, TRPGs, or Murder Mystery games.
However, the sale of items that can be sold in the same format even at general booths, such as book types, game supplies, and game accessories, is not permitted.
Brought-in works are limited to 1 type.
The number of sold items is up to 100 copies.
The sale of works serving as targets for zoning is prohibited.
※ In conjunction with the review of other plans, we will also lift the ban on gameplay trials within Ziploc Alley.
＜Conditions/Restrictions on Decorations＞
Regarding the following items, they shall be permitted. In addition, decorations outside of them (table cloths, shelves, etc.) and the distribution of flyers are prohibited in principle.
Posters (Up to 1 poster can be pasted onto the front side below the table)
Indication labels stating only the product name and price (A7 size: 75×105mm)
＜Prohibition of Unattended Sales / Complete Absence Before 15:00＞
We ask that you remain stationary at your booth until 15:00, when sell-outs start becoming prominent even in General Exhibitions, except for restroom breaks, light meals, etc.
Also, even if early sell-out is reached, based on the philosophy of Ziploc Alley, which keeps prices low exceptionally as a form of support, please utilize the space by all means as a PR venue for product introductions using sample items and exchange.
Ziploc Alley Plan (Sunday Only)
Exhibition Plan
Sun-T1 Plan
Classification
General Exhibition
Exhibition Day
Sunday
Exhibition Fee (Tax Included)
5,500
Sales Space
Half-Table (Width 90cm × Depth 45cm)
Chairs
1 Chair
Backyard
90cm × 130cm
Exhibitor Passes
1 Pass
Blue: Tabletop Space / Yellow: Backyard (luggage storage area), area where displays can be installed
The distance between booths is subject to change depending on recruitment conditions.
Regarding this plan, adding chairs cannot be done.
[6] Exhibition Application
【Important】
It is not possible to make multiple exhibition applications (create multiple accounts) with a single email address. If you are considering applying for multiple booths or under different names, please make sure to prepare a different email address for each application.
If a lottery occurs when the same organization has applied for multiple booths, we will preferentially issue rejections from the perspective of fairness of exhibition opportunities.
Also, in order to avoid rejection, if it is revealed that an application was intentionally made as a separate organization, penalties may also arise, so when submitting multiple applications, please describe so in the remarks column.
Acts corresponding to the buying and selling of booth space, such as gathering exhibitors of the same genre to perform a single exhibition application and collecting fees or exhibition charges from each exhibitor, shall be prohibited in principle.
Regarding consignment sales as well, please refrain from consignment sales where the exchange of money, such as sales commissions, arises.
Those wishing to exhibit at Game Market are requested to enter required items into the form and submit their application.
After the application is accepted, an automated response receipt email will be sent from the form. Following that, the secretariat will send an email regarding "Verification of Registration Details and Registration Number."
Receipt of the email from the secretariat will mark the completion of the exhibition application.
[6-1] Regarding Various Additional Applications
To Those Wishing for Vehicle Delivery
Regarding the application method, we will guide you again after the exhibition is finalized.
Also, the placement of security guards has become necessary for the use of the truck yard space.
If the application deadline is missed, inconveniences will arise in security guard placement, so please be sure to strictly protect the submission deadline.
Regarding Vehicle Delivery/Removal
[General Exhibition]
We will issue a "Vehicle Delivery/Removal Permit" for a fee to those who desire it. It stands at 3,300 yen (tax included) per vehicle.
[Area Exhibition]
We will issue "Vehicle Delivery/Removal Permits" free of charge up to 1 vehicle for Plan A, 2 vehicles for Plan B, and 4 vehicles for Plan C to those who desire it. Excess "Vehicle Delivery/Removal Permits" will stand at 3,300 yen (tax included) per vehicle.
A "Vehicle Delivery/Removal Permit" is a permit to enter as far as the truck yard with a vehicle. It is an item that does not include the securing of parking spaces or parking fees.
Entry of vehicles into the venue or truck yard without a "Vehicle Delivery/Removal Permit" cannot be performed.
For General Exhibitors, delivery/removal will take place at the truck yard. Since entry into the exhibition hall using vehicles cannot be performed, please be aware of this in advance.
For Area Exhibitors, entry into the exhibition hall within a fixed time is possible. Please perform delivery/removal work within the time.
Free issuance for Area Exhibitors is restricted to those who applied in advance. Since issuance to those without an application cannot be done afterward, please be sure to apply by the deadline.
Regarding the Venue's Parking Lot
Securing or arrangement is not performed on the part of the secretariat.
Please utilize the Makuhari Messe dedicated parking lot (8:00–23:00) or parking lots around the venue.
https://www.m-messe.co.jp/access/#car
A "Vehicle Delivery/Removal Permit" does not permit the use of the venue's parking lot. Please move vehicles promptly after unloading luggage.
Also, please be careful, as parking spaces inside the truck yard are dedicated exclusively to secretariat-related vehicles and cannot be utilized.
[7] About Booth Cuts
The booth advertisement image that constitutes 8 slots per page (1/8 page size) of the official catalog is called a "Booth Cut."
Starting from this event, the pre-sale and mailing of paper booklets will be discontinued, and it will be renewed into the following two formats so that visitors can easily access information. Please note that the publication destination differs depending on the plan.
WEB Version Official Catalog (Free Public PDF)
【Publication Target】 All exhibitors (all General Exhibitions and Area Exhibitions)
This is PDF data published for free on the official website. The cover page, color advertisements, booth name index, and full-color booth cuts for all exhibitors will be listed.
Booklet Version Official Catalog (Free Venue Distribution)
【Publication Target】 Area exhibitors only (※ Booth cuts for General Exhibitions will not be listed)
This is a booklet distributed for free at the entrance and various locations inside the exhibition halls on the day of the event. The cover page, venue map, color advertisements, booth name index, booth cuts for Area Exhibitions only, and event guidance will be listed.
The submission deadline is August 18, 2026 (Tue) Noon JST. Please submit your booth cut via the dedicated Google Form that will be guided later.
Please note that if the deadline is passed, publication cannot be performed.
[8] About the Day of the Event
General Guidance
Regarding entrance of exhibitors for booth setup preparations, it is scheduled from 7:00 for Area Exhibitions and from 8:00 for General Exhibitions. The opening time of the event is scheduled for 11:00 on both Saturday and Sunday.
Details regarding entry will be described in the "Exhibitor's Guide" (scheduled to be sent via data around one month prior to the holding).
Game Market is fundamentally an event where photography is OK. If you absolutely do not want your booth or products photographed, please prepare a prominent "No Photography" panel or similar display independently. Also, please be aware in advance that coverage by television, magazines, etc., may enter on the day.
If problems arise during the holding of the event or if instructions from secretariat staff are not followed, suspension of sales or ejection may take place.
Event contents and exhibition regulations are subject to change without notice.
When entering the venue as an exhibitor, an "Exhibitor Pass" will be required. We ask each person to ensure they wear one pass.
Queue sorting must fundamentally be carried out by the staff of each exhibitor. If crowding is anticipated, please firmly secure personnel for queue sorting and face the event.
Distribution of flyers, calling out, and customer attraction must be done from inside the booth. The aforementioned acts in the passageways are strictly prohibited.
Please refrain from acts such as decorations or calling out on the sides of the booth by utilizing the fact that it is a corner booth.
When conducting lotteries, etc., we ask that you conform to the "Act against Unjustifiable Premiums and Misleading Representations."
Please refrain from acts that cause inconvenience to neighboring exhibitors (loud music, wide-range calling out, high-intensity lights, shaking props, etc.).
When bringing drinks into the venue, please utilize containers that can have their lids closed (plastic bottles, canteens, etc.). Light meals inside the booth present no problem.
Bringing firearms, equipment corresponding to firearms, or equipment generating high heat is prohibited unless permission from the secretariat is obtained.
There are no changing rooms for cosplay. Please refrain from cosplays that are difficult to change into or cosplays that cause inconvenience to the surroundings.
Please absolutely stop dealer dashing. If discovered, penalties such as suspension of exhibition may be applied.
The sale and purchase of products to fellow exhibitors, related parties, media, and guests shall be set to "from 12:00, one hour after opening."
As a method of identification, please verify the wearing of the 【Wristband】 that serves as proof of general visitors.
Regarding Luggage and Products
Please fit all luggage, products, decorative objects, etc., within the booth. If problems arise due to the protrusion of luggage, penalties such as suspension of exhibition may be applied (if problems arise on the day, please report them to secretariat staff immediately).
Please be careful regarding loss of luggage, such as your own exhibition booth luggage getting mixed into the luggage of other booths. Please handle management of valuables, etc., with sufficient caution and carry it out under individual responsibility. If loss occurs, the event organizer shall not bear any responsibility.
For both-days exhibitors, if brought-in luggage is large, please divide the days to perform delivery.
If you are forced to cancel an exhibition, please be sure to stop luggage delivery from printing companies, etc.
Objects left inside the booth after the conclusion of the event session (flyers, fixtures, works, garbage, etc.) will be deemed as abandonment of ownership regardless of the reason, and the organizer will discard everything. Returns at a later date cannot be accommodated, and disposal expenses may be billed. Please be sure to remove (or perform shipping procedures for) all luggage under individual responsibility.
[9] Others
[9-1] Regarding Delivery Removal Fees
At Game Market, for the purpose of improving service in delivery and removal for exhibitors, we are outsourcing operations to the delivery company Smile Work.
The following price list is the removal utilization price list scheduled at the delivery reception to be installed inside the venue of Game Market 2026 Autumn. This price includes the shipping fee of Yamato Transport along with the delivery, storage, and dispatch fees of Smile Work.
Also, removal fees are subject to change due to influences such as price increases by transport companies. Please understand this in advance.
[12] FAQ for Exhibitors - Frequently Asked Questions
We answer frequently asked questions from exhibitors.
Q. If crowding or waiting lines are anticipated at the exhibition booth, how should I handle it?
A. The secretariat recommends choosing an appropriate exhibition plan that can accommodate the anticipated number of visitors, and queue sorting must be handled by each exhibitor in principle. At booths where crowding is anticipated, please face the event by securing sufficient personnel and planning for smooth queue management. Depending on past holding information, the secretariat may call out to you when an application is received.
Also, in order to allow everyone to enjoy the event comfortably, we ask for your cooperation in the following responses.
＜Basic Responses During Crowding＞
Prior Consultation and Personnel Securing: Especially for booths where crowding is anticipated, please consult with the secretariat in advance via email, and sufficiently secure personnel for queue management.
Preparation of Change: We recommend preparing plenty of small coins so that accounting can proceed smoothly.
Concentration on Sales: During times of crowding, give top priority to smooth sales, and please refrain from chatting, autographs, photography, etc., as much as possible.
Rapid Sales and Queue Sorting: Keep smooth sales in mind, and actively call out to manage the queue so that the queue does not obstruct neighboring booths or passageways.
Please cooperate in queue sorting, such as forming 2 lines according to the number of sales windows or encouraging compression of intervals.
Responses for Long Queues: If the queue stretches long, we ask for ingenuity such as folding the queue so as not to block passageways. When lost regarding judgment, please consult with the information desk.
<Responses when a remarkably long waiting line forms>
Utilization of Mid-line Signs and End-of-line Signs:
Mid-line Sign: Please install a sign indicating that it is the middle of the queue in front of and behind the booth.
End-of-line Sign: Please install a sign describing the booth number, exhibitor name, and how to line up at the end of the queue. We recommend designing these signs so that they are easy to see even from far away.
<Utilization of Numbered Tickets (When waiting lines of 30 minutes or more are anticipated)>
Based on past numbered ticket responses, we update concrete examples.
For the purpose of congestion mitigation and safety assurance of the surroundings, if long waiting times are anticipated, please issue numbered tickets consistently from the start and implement a response to "not form lines (disband the queue)" in principle.
Operation Example:
To ensure that the target product can be reliably purchased, purchase limits of "1 target product can be purchased per numbered ticket" will be established.
Please ensure that the number of prepared stock items (or upper limits) and the total number of issued numbered tickets match exactly.
Through this, we guarantee purchase rights to customers holding a numbered ticket. ※ Please be careful, as allowing multiple target products to be bought with a single numbered ticket may result in the number of issued numbered tickets and stock numbers not matching.
Prior Preparation Example:
Prepare numbered tickets equivalent to the stock quantity. Please clearly specify the "designated reassembly time" on the ticket face.
To prevent congestion at the time of reassembly, prepare tickets in advance that divide time finely into 30-minute or 15-minute units (time-slot style), such as "13:00–13:15 (〇 people)" and "13:15–13:30 (〇 people)." ※ To prevent trouble, please also clearly specify rules such as "invalid if the designated time is passed by 〇 minutes or more" as necessary.
Distribution and Guidance Example:
Start distribution of numbered tickets from the start of sales (or before a queue forms), and guide customers who received them to leave the space temporarily and move to a location where they will not cause inconvenience to other spaces, rather than staying in the passageway.
Guidance Example at Reassembly Time:
When forming a line for reassembly, displaying a sign stating "Currently guiding those holding numbered tickets for 〇:〇–〇:〇" at the end of the line will make guidance smooth. Also, if customers for the next time slot return early and you form a waiting line, please thoroughly separate them so they do not mix.
Handling Example for Cancellations:
To prevent items from remaining unsold due to unclaimed tickets, announcing rules such as "switching to general sales without numbered tickets after 〇 o'clock" in advance via SNS, etc., will make operations in the final stages smooth.
<Responses when the queue becomes extremely long>
We may ask you to form a short queue at the exhibition booth and move the remaining queue to a location designated by the secretariat. In this case as well, please install a "Queue Continuation Sign (Front)" and an "End-of-line Sign (End)" to organize and guide the queue so as not to block passageways.
Q. Why does email from the secretariat not arrive, or end up entering the spam folder?
A. Emails from the Game Market Secretariat (gamemarket@arclight.co.jp) may automatically be sorted into your spam folder by the spam filter of your email service. Guidance from the secretariat contains important information, deadlines, and changes regarding the exhibition, and missing these may hinder your exhibition. To ensure you receive information reliably, please be sure to verify the following settings.
<When sorted into spam>
If an email from the secretariat arrives in your spam folder, please mark it as "Not Spam" or "Safe." This will allow it to arrive in your inbox.
<Addition to the Safe Senders List>
If you utilize the following email services, please add the secretariat's email address "gamemarket@arclight.co.jp" to your safe senders list. Regarding the method for adding to the safe senders list, please refer to the link destinations below.
Add to Contacts: Register "gamemarket@arclight.co.jp" into Google Contacts.
Create Filter: Designate the sender as "gamemarket@arclight.co.jp" and apply the setting "Never send it to Spam."
For details, please check here on the external page.
<Precautions>
Even after performing the above settings, please check your spam folder regularly just in case, so as not to miss important emails.
If emails do not arrive even after performing the above settings, please inquire directly with your email provider or consider changing your registration to a separate email address.
Q. Can exhibitors also participate in the International Business Plan?
A. The "International Business Plan" is a system established to allow exhibitors to proceed with interactions with peace of mind by making information about overseas publishers and overseas buyers visible. If you desire an approach directed overseas, please consider applying for the "Overseas Challenge Plan" implemented in the Spring every year.
Q. Are there changing rooms?
A. There are no changing rooms or dedicated spaces for changing clothes inside the venue. If changing clothes is required, creating a space where changing clothes is possible can be done only in the case of an Area Exhibition by establishing a shielding space inside the booth. Regarding warehouses, since there are no shielding objects on the upper portion, please refrain from changing clothes.
Also, changing clothes in the restrooms is an unintended use and causes congestion, so we strictly decline it.
Q. What kind of packaging does the "ziploc" in Ziploc Alley refer to?
A. Since there were many inquiries, we clarify the rule. In Ziploc Alley, games whose "packaging consists of ziploc bags, envelopes, plastic bags, or clear files" serve as exhibition targets. This refers to a form where product contents (cards, rule sheets, tokens, etc.) are provided in simple packaging.
OK:
Ziploc Bags: Games where cards and rule sheets are accommodated in transparent or semi-transparent plastic bags with a zipper seal.
Envelopes: Things where game contents are enclosed inside paper or plastic envelopes.
Plastic Bags: Things where contents are put inside simple plastic bags.
Clear Files: Games where cards and rule sheets are sandwiched inside A4-sized clear files.
Regarding concrete examples of the above, please refer to here.
NG:
Paper Boxes: Games accommodated inside thick paper boxes like general board games.
Bags with Zippers or Fasteners: Games accommodated inside things that open and close using metal or plastic closure fixtures.
Plastic Cases: Things utilizing dedicated cases made of rigid plastic.
Cans or Wooden Boxes: Games accommodating contents inside metal cans or wooden boxes.
No Packaging: States where contents are bare, or things that do not consist of simple packaging.
If you have any other questions, please contact "gamemarket@arclight.co.jp" or consult via the Inquiry Form directed to the Game Market Secretariat.
